hangouts on air alternative Child Care Marketing Consultant Jeff Fisher Discusses The Importance Of Reducing Purchase Anxiety

Child Care Marketing Consultant Jeff Fisher Discusses The Importance Of Reducing Purchase Anxiety

Purchase anxiety is quite common for people to go through stress as they make decisions. But it is extremely stressful for a parent who's making this decision of what childcare center to use. They can usually reduce the sign of anxiety if you offer a guarantee, offer to answer their questions, use testimonials and work on building connections.

So let's talk about the guarantee for a second. You can offer pretty much anything that you want. My recommendation is that you consider offering as much as a full trial month with a hundred percent money back guarantee. What this does is it immediately takes all the risk off of them and puts it on you. Now I know that some people will talk about, well, what if they you know, bring their child in usually for a month and go away. And you've always got that risk. But the other side of that is, if you've got a new student or a new child and they're paying $800-900 a month, and they stay for 24-30 months with you, that well outweighs the risk of the few that might take advantage of you.

You can also reduce this anxiety by setting up frequently asked questions on your website. You can also do it with a brochure and any kind of handout. If you're a little concerned of what to write, just write down the questions yourself and then you answer them. And then put them on your website.

Another thing you can do is write down the should ask questions. Because there's quite a few questions that probably should be asked by parents that just don't get answered in the process of taking the tour in making the decision. So if you write down those should ask questions and then answer them, that also will reduce this purchase anxiety.

Showing your expertise. Google's more and more about authority. A person can walk in and they can see the perfect preschool setting. They can see, you know, a well-cleaned maintained area. But the other thing that they are looking for is articles that show your credibility. That you're an expert in this area of childcare, specifically preschool. So you want to make sure that you've done that by writing articles. Also include bios of yourself and your staff, any licensing or certification awards that you have as well. Anything that establishes your expertise.

And then you want to build some connections. It always helps if you take an existing parent that's with you and happy and share their testimony as well. Another way to build connections is to have an automated email system so you can write and regularly send out emails to them, explaining exactly what's going on for the week. Also encouraging them to have a two-way dialogue with you is important as well. And I know that I've already mentioned it but testimonials are always great to reduce that purchase anxiety. The more live video testimonials, and they don't have to be perfect videos. It's much better if they come off as just natural parents talking to the camera expressing how they feel about the preschool and the purchase anxiety and how it was reduced for them.

So that's what I would suggest you do. This is Jeff Fisher, Local Child Care Marketing. Have a great night.

Child Care Marketing Consultant Jeff Fisher Discusses The Importance Of Reducing Purchase Anxiety

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hangouts on air alternative Child Care Marketing Consultant Jeff Fisher Discusses The Importance Of Reducing Purchase Anxiety
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